These days’ phone calls are the essence of anyone’s business, or maybe they only account for a small fraction that they want to grow. Also, call tracking is to be an essential part of anyone’s overall marketing mix that helps you make better-informed marketing decisions and drive success. A call tracking platform registers information about incoming telephone calls, and in some regions even the chats.
COMMON FEATURES WITH CALL TRACKING
These are the following features commonly found in call tracking:
- Voice Analytics
- Google Analytics Integration
- Google Adwords Integration
- CRM Integrations
- Exporting Reports
- IVR features
However, for determining which service provider to choose, first, you need to know what exactly you need and what you don’t. Once you conclude that, find the provider that offers the best services for you at the correct price.
METHODS USED BY BEST CALL TRACKING SERVICES
There are formerly four technological methods for telephone tracking:
Campaign Number Tracking
As a rule, advertisers are provided a multitude of service numbers for customer feedback, where landline numbers can also be used. Allows each online banner, any number and each print ad of other advertising media to communicate an individual phone number as a response element. Dissimilar the call-back procedure, call number tracking does not include any web-based functions but is based on a telephone server solution.
Dynamic Number tracking
In essence, providers for this type of service supply users with software that is placed on their website which controls what numbers are shown to users on the site. Dynamic call tracking works similarly to Google Analytics but has supplementary software that allows websites to enthusiastically swap phone numbers presented to each user when the website loads, this is branded as dynamic call tracking. There are two key methods of Dynamic Call Tracking:
- Unique session tracking
- Channel based tracking
Unique session tracking provides a much more rounded data-set for marketing purposes and can be integrated with industry standard software such as Google Analytics, AdWords, CRM Systems and etc. It tracks down to each user session on a website, by pooling numbers and allocating each web session a number for a period of time, also known as dynamic number insertion. This agrees web-tracking software to accurately link each call to a web session if it consequences in a call being made to the number shown. The data which can be drawn from this method can be:
- Device Type
- UTM Parameters
- IP Address Location
- Landing page
- Conversion Page
- Marketing Source
- Marketing Medium
- Marketing Campaign
- Experiments (if A/B Split Testing)
This method involves assigning a particular number for a particular source of the web session. Channel based tracking allows businesses to capture information on call sources down to the marketing channel, such as, Bing Ads, Referral Traffic, AdWords and Organics etc. This provides a breakdown of the source of the call but does not provide particular information about the web session.
Static Number Tracking
It permits the marketers to traditional marketing sources and assign an individual phone number to online such as Television, Newspaper, Billboards, Radio and other avenues of delivery for marketing materials and it diverges from session based tracking as software cannot be run to dynamically replace the numbers for each viewer, nevertheless, this is advantageous for marketing tenacities.
Many integrations allow you to tag recorded calls to customer conversations, helping you create better, more sustainable relationships with prospective and current customers. And before you know it, you’ll be on your way to better visibility!
TOP 5 COMPANIES PROVIDING BEST INBOUND CALL TRACKING TOOLS
The best inbound call tracking software by far. An intelligent Call Tracking and Analytics platform with easy to use tools and access to tracking phone numbers in 50+ countries on every continent. Using call routing tools like Interactive Voice Response, Ringba gives marketers the ability to track, manage and scale their inbound call campaigns.
This offers inbound call tracking to marketing agencies in North America and more than 60,000 corporations. Company’s instinctual software helps data-driven marketers to adjust the performance of their increase sales effectiveness, improve customer preservation and advertising campaigns.
They are encompassed of technical support engineers, developers, account managers, designers, and marketers who are obsessive about making their products better, every day. Like their customers, their team is relentlessly pursuing excellence. They are never fulfilled with the status quo and they challenge and empower their teams to achieve their goals.
They are the first creativity call optimization platform and inbound call tracking. They associate modern call tracking with the powerful analysis of phone calls. Convirza practices sophisticated algorithms and speech recognition technology to gauge measure conversions, lead quality, and take action with fully-furnished marketing mechanization. They support improve close rates, increase revenue and sophisticated marketers make better decisions. Convirza is developing promptly. They just acquired the call tracking division of CallSource and media and changed their name from LogMyCalls to Convirza. They are headquartered in the Silicon Slopes of Utah with a satellite office in Agoura Hills, California.
This organization allows the modern marketer optimize for the greatest important stair in the customer journey. Dealers can set this data to work directly in the Voice Marketing Cloud by automating the ideal customer experience before, during and after each call. With an ecosystem of over 30 technology partners, marketers can inject call intelligence into their existing technology stack, giving them the ability to orchestrate a true omnichannel customer trip. Voice Marketing Cloud, marketers can get granular campaign attribution to understand why customers are calling, gain real-time intelligence about who is calling and analyze what’s being said in conversations.