Bing Ads Inbound Call Tracking Starter Guide

Inbound call tracking works on basic principle of analyzing phone calls your business receives which help you work on your marketing campaign.

For Bing Ads, getting to know the perfect and most successful keywords for your local or international business. Call Tracking is not only for call center whereas even a lawyer can use to improve his advertisements online. Inbound call tracking platforms work with keywords, which keywords are successful and then they improve your ads online. They even trace the calls back from the first click which resulted in the customer to be at the page where they needed to be to call you. Bing Ads, Google Ads, Television commercials, social network promotions etc.

How Inbound Call Tracking works?

First of all get a hold on the best software provider in your locality, which will provide you the call tracking software and integrate your website with few lines of codes/algorithms.

Now what these codes do? These codes help your website generate a unique number every single time a customer clicks on your website. These special numbers are tracks which help your software to generate leads if the customer calls your business.

The software will give you an overview of whichever marketing campaign gave you the best results and where you need to invest more and where you need to invest less. Whichever keywords generated more leads; all these are generated by Call Source Attribution.

Marketing with Bing Ads Pay per click Extension

Out of many search engines, Bing is second to Google and generally speaking it is older than Google. Well we all been talking about Google Ads and been overlooking BingAds. Well it is sort of an untouched market as people do still use Bing as their search engines. Basically people who buy company installed laptops actually have Bing as their default search engine. The audience Bing provides you is in general a bit older and have an higher income than Google users. Let’s have an overview of how to market your product on Bing and have good number of conversions.

Search Keywords

Unlike any search engine, Bing also has a demand for smart search keywords. Call tracking helps businesses have a better understanding of keywords which marketers can use to improve effectiveness of their marketing campaign and ads. Everyone wants their ad or their page to be optimized properly to hit the first page of any search engine so like Google you need to be very smart with your Search Engine Optimization (SEO). If you are reluctant about which search keywords to use, say no more as Bing has a great tool prepared for any business.  Bing has developed a keyword planner which will provide you with the best geographical location and best keywords for your business which will help you optimize your business to maximize results in your marketing campaigns.

All You Need is a Dialing Extension

Bing requires a dialing extension or a working number for your business which I am sure your Inbound Call Tracking software provider will be handing over to you. Now you also have a say in where is your number to be displayed in your ads, it is totally up to you.

For smartphones you can select your own click to call number for display to receiving click details. You can also optimize your ads according Skype for tablet or PC users.

For personal computers your ads will position in front of the display. You can select a local number or a toll-free number that can be used. Bing call tracking gives you an insight to campaign analytics that consist of call duration, geographical location and type of the call.

Benefits of Bing Ads for Inbound Call Tracking

Bing ads only display your number so it turns out that they can only give you a call for further details which results in higher conversion rates (CVR), bringing more production to your inbound call service. More calls mean more to your business, more lead generation. Bing ads generate 3-6% more than other click-to-pay systems. Bing ads are compatible with all; smartphones or tablets etc. Search Market Optimize experts can also import marketing campaigns from different forums to Bing Ads.

What’s the Cost?

Whenever your customer clicks on click-to-call, he/she will only pay the standard cost per click for each respective of minutes they keep engaged in.  Whether the customer is using PC, tablet or smartphones the cost is standard for all, irrespective of which URLs they are viewing.

Uploading Data to Bing Ads

Once you have your updated version of call attribution or the .xlsx or .csv file extension, upload these files to your Bing ads account.  Not that you will need to wait at least for about two hours to upload these files if you have just made the account. These files can easily be downloaded from your Call Tracking software given their Call Attribution feature. Once you have completely uploaded all your data on Bing Ads, you can also import your marketing campaigns as well. Once everything is set and done, sit back and relax.

Analyze which sort of marketing campaign is bringing you more business on Bing Ads and which marketing campaigns does your marketing team needs to work on. Keep in mind that the key to success in the digital world is by looking good, so make sure that your ads are properly detailed with information your customer needs to know. They should be provocative enough for the customer to call you for sure. You should research and optimize your marketing campaigns and websites according to the suitable keywords you find.

You can always find help at Bing search center. We have concluded answers to all the questions you must have regarding Call Tracking for Bing.

How to track inbound calls for Google Ads

Google Ads inbound call tracking basically lets you see the entire list of people, your actual and potential customers, who clicked on one of your PPC ads or clicked to call your business and then further gathered information.

The trick behind such a call tracking is that due to a high demand; it has become economically affordable to a huge range of business types. Back in the day, call tracking alone was used by large companies only; but this was also because at that time, customers didn’t prefer calling the company as much as they prefer it now. Customers now want all the information in exchange of a single click and that is why pay-per-click ads are being demanded now more than ever.

Inbound call tracking is now the basis to build a stronger customer base. How? Because it is the key to understand your customers and what they expect from your product or service. Google Ads call tracking keeps all the clicks distinct through the call extension program, which makes Google Ads different from those ads that used to put the customers under frustration by displaying non-clickable numbers instead of simply directing the call to the company.

Why You Should Use Inbound Call Tracking with Google Ads

It was hard imagine how can a single phone number be directed to the company without any complication. To avoid such a situation, Google AdWords uses the call extension program.

 This extension program was basically designed to keep the mess away; when your customer will click on the number that is displayed on your PPC ad via a call extension, the phone number will directly appear on your customer’s dial pad from where they’ll make the call normally. A unique number will be swapped with each call extension created, which will then be directed to the company’s phone number.

Keeping the number unique will keep the keywords, location and other elements distinct. This distinction is good for your business because it will help you know more about what sort of customers you are dealing with.

Google Ads Call Extensions for Inbound Call Tracking

Google Ads call tracking will not only tell you how many clicks your PPC ad received but it will also notify you where the click come from, the geolocation of the click, what device was the call made from, duration of the call which will also tell whether the call ended up in a conversation or not and other similar elements. This will help you in figuring out where your campaign ad is making the most business. You will then get a clear lead about your future strategies for your campaign ads and marketing improvements.

Keywords also come along with each call received distinctly due to the unique numbers swapped. With this information, you will know which keywords are driving the calls and as you will make improvements according to this information, you will also be maximizing your ROI by making a greater profit.

Future Benefits of Inbound Call Tracking for Your Business

Measuring return on investment of offline conversions will also become just as easy as it with the online conversions; hence you’ll be able to clearly and properly measure your entire paid search return on investment.

You will be able to manage your calls, driven by your PPC ad, more easily. Google Ads call tracking will extract out all the pieces of information it promises to generate for your business, making all steps of call tracking super easy for you and the future marketing strategies and campaigns you’ll be creating.

You will get specific lists of keywords through which you’ll be able to track calls and also the campaign that the calls were driven from. It will become easier for your company since you will already have a list of specific keywords that you will be focusing on for your future campaign PPC ads.

How to Set Up Google Ads Call Tracking For Your Business

For the basics, you need to know that you will have to add call extensions to each of your campaign ads and then enable the call reporting option. Now, to get into the details of this setup, you can follow the instructions given below,

  • You will see an option of Tools on your AdWords dashboard, select that option and go to the conversions.
  • You will be given a choice to select the type of phone call you want to track through the Google Ads call tracking. There are a total of three types of phone calls:
  1. The first type is suitable for call-only campaigns in which a phone number will be displayed in your Google Ads ad. However, google forwarding numbers will be required to properly set up the call extension or your call-only campaign.
  2. The second type of calls are the ones that will be made through a phone number that is on your website. A tracking code will be required to track the call back to your website.
  3. The third type is very similar to the first type, the difference is that instead of displaying a phone number on your campaign ad, a ‘call now’ button will be available which will direct the call to the phone number on your mobile site with the help of a tag available on your mobile site.
  • You will then be required to specify the type of conversion that you are willing to go for in order to receive successful phone calls. You will be required to specify the name of your conversion, monetary value of your conversion, the length of the call for it to be considered a conversion, what way you want your conversions to be counted back to your website, how long you would want to wait to track the conversion after a click and the type or category of the call it will be.
  • You will then be further required to specify the requirements that are listed above in the text, depending on what type of phone call you have chosen for your campaign’s call extension.

Lastly, you will be required to see how easily your calls will be tracked and information will be extracted out for your business. Everything will be made available right on your fingertips. 

How Inbound Call Tracking works for PPC Campaigns

As technology is advancing, time is becoming more and more limited for your consumers. Their needs and requirements are advancing as well since all that people nowadays want is everything to be on their fingertips. They want options to become easier and consume less of their time. People are not to be blamed for wanting quicker ways, the world keeps becoming faster with more options of technology so marketers constantly have to keep up with such a pace of technological advancements.

Most of your customers are out there simply scrolling through their social media and they could actually be capable of becoming your actual customers besides all the potential ones; you just need to get their attention at the very right time. But how will you get that to happen? You can’t constantly email or call your customers since you are definitely not willing to repel your customers away.

What if you were to get your call tracking be assisted by a paid ad? Normally known as PPC (pay-per-click); with one of these ads, you will not be constantly calling all your customers in order to make sure you don’t miss out the time where they could actually be considering your company. The PPC ad will reach them whenever they are simply scrolling through their phone and will gather information simply on the basis of who clicked on the ads.

How PPC, one of the new marketing strategies, can effectively assist call tracking for a company? Let’s first discuss how these ads basically work.

How does a PPC Ad Work?

In order to avoid complications in the information being gathered through many different campaigns, a different number is given to each of the campaigns. Why different numbers for each campaign? It is to keep traffic and their responses distinct from each other; distinct information is golden for the use of call tracking.

PPC of each of those campaigns are then run on different platforms. For example, there are Facebook ads, Bing ads, and Google adwords etc. Your customers could be scrolling through any of google or facebook page, not really thinking about your company but they could actually end up becoming your customer simply by seeing your campaigns paid ad in their newsfeed.

Once the ad grabs the person’s attention, it will offer them to call the company right away. On one click, the person will be directed to the company’s number through which they will be able to conveniently call and ask for information regarding whatever they found themselves interested in.

PPC Ads Improve Your Call Tracking

What should be the goal of a call-oriented business? To maximize the effectiveness of their services through call tracking; and a PPC will very effectively bring you better outcomes.

How will an ad ensure a positive response? We have discussed that through call tracking, we keep the campaigns distinct by giving each of them different phone numbers. This results in distinct directions for each of the campaign. Different responses come from each of the campaign and thus the company knows what how and what to target their customers with.

You will know what sort of people have been clicking on your ads. With such an information, the ad will be designed in accordance with what that specific campaigns customers would like. Pinpointed strategies are applied on these ads to maximize the positive responses that are to be received by the company.

Ads are On Their Way to Become The Closest Way to Reach Your Customers

Customers nowadays are not usually looking for options just to reach your company. This could also be due to the increased amount of competition in the digital marketing world. Almost every other company is now using call tracking with these PPC ads. So, customers now expect to reach your company just as easily as all the other companies using such ad campaigns.

PPC ads are known to be expensive even though they actually bring about a greater profit. It’s only a matter of time when PPC ads will become a necessity for the call tracking to work more effectively. This is not due to the call tracking being ineffective, but the customers wanting the companies to be more easily reachable.

PPC Ads Create Greater Customer Value

Your company might have just what your customer needs and they could simply be a click away from becoming your actual customer. PPC ads are best for creating awareness about your campaigns.

Everything related to marketing your product or service has quickly shifted to smartphones and that means every company now needs newer strategies along with call tracking. Once customers will realize that companies are working to be more easily available for their customers, it will create customer value.

Foreseeing Future Benefits

Inbound call tracking requires a less amount of money but even so, it provides you with an in depth information about your customers. And this information is already compartmentalized under each campaign and its different outcomes. The campaigns ads let you know with what type of people you’re marketing your product or service; hence, generating greater ROI through the combined effect of call tracking and PPC ads.

Keyword Level Inbound Call Tracking

Inbound call tracking provides you with information about where the call is being made from. It distinguishes the ones coming from the call-only ads and the calls being made through some other source.

You can manage and plan your future spending in accordance with the most effective results you received from one of your campaigns. This will help you set your direction in the way where your customers want you to be.

Call Tracking in The Digital World?

Well as we have discussed earlier about the wonders call tracking can do for your inbound calls, call tracking in my point of view is the phenomenon that helps consumers understand the basic psyche of their customer and how they have to deal with them. PPC ads pay out a lot more than we expect them to, I hope after reading this you have a deep insight of call tracking via PPC.