Reason to be Using Inbound Call Tracking

No matter what our business ideology is, we can all agree that inbound phone calls are one of the most important aspect if not the only important aspect in a marketing strategy.

There are several studies about why pay per call is a massive opportunity that have been done in the past and all of them show the rise in the number of inbound phone calls, especially for small and medium sized businesses.

This all implements only one thing and that is you should be using inbound call tracking to track your inbound calls and this will prove out to be a crucial part for your marketing strategy.

If you do not believe us and you are still not convinced about using an inbound call tracking solution for your business you should look up some other studies and search for some experienced clients to talk to or you can just trust our reliable resource and visit PayPerCallers.com, the best community forum for professionals and newbies in the pay per call space.

The Pay Per Call Marketing Forum will help you get connected some of the best call tracking and pay per call forum. Currently this is the best option for you to join the community, become a member and enjoy all the benefits of this pay per call marketing forum.

Moving on, if an increase in the inbound call volume is not enough reason for you to use an inbound call tracking solution then we have come up with three additional reasons that you should be using call tracking for your marketing strategy and here they are:

Reason No.1: Smartphone Revolution

What confuses many marketers the most is whether or not they should give importance to their phone calls and incorporate some expensive call tracking solution for their help? Previously the only source of communication was through landline phones and so marketers were always curious about what makes their phone ring.

However, now that smartphones have taken over and people prefer texting over calling marketers don’t know if it is worth it or not. But recent studies have shown results that there has been a rise in inbound phone calls after smartphones have become common.

Everyone has a smartphone now and people still prefer a human touch of communication more than anything. So, people have been using mobile phones for purchases. They start from searching their desired option to making phone calls to the business they want to. Click to call button has also proven to be an effective marketing tool in this respect as people directly click this button and get connected with the dealer or business.

Inbound call tracking not only lets you monitor phone calls but it also lets you track the mobile researches that are generating most phone calls. this helps your business in maximizing your marketing campaigns as you will better understand your customer’s journey.

Reason 2: Inbound Phone Calls Are Important

We all know that usually phone call is the last step in a buyer’s journey. They pick up their phone to make a call to your business when they are almost ready to buy. These phone leads have a higher buying intent and they are most likely to convert.

People search for the product or service they want online and after getting the results when they have find the appropriate one for themselves they make a phone call for finally buying. Or often times if they are not calling to buy your product or services, they are calling to get more information regarding it. Which is also very important and it depends on your agent now to facilitate them in such manner that they become a quality lead or convert.

If you are using call tracking for your business you can easily route the calls to the agent that is more experienced and fits the bill. This is a much ensuring way of converting a client. Also using inbound call tracking you can track where your majority quality phone leads are coming from and then you can concentrate more on that channel.

In a marketing strategy most important step is to know what works and what doesn’t. If you know which of your channels convert and which doesn’t you are already ahead of many. You get to choose what you spend in more smartly and all this is possible if you choose to use inbound call tracking.

Reason no. 3: Important Buying is Done Offline

Marketing strategy is not complete until you don’t know what your web visitor is doing once they go offline. If you want an overall result of your ROI (Return on Investment) of all your channels then you definitely need a tool for that and what’s better than call tracking?

Let’s say that you are selling an expensive product or that you are providing a service which is very intricate or hard to explain then first and foremost thing that your customer needs is to build a relationship with you or your business. This is how it’s going to work:

After you have done advertising your product on your website and you have launched your marketing campaigns you will wait for the callers because most of them are going to want to get connected with the business first since they are spending so much of their money, they would want to know if your business is even real and they are going to decide after they talk to your agent or call center that they can trust you and your services or not.

Customers have seen to be spending money much easily after they have built a relationship with you or your business.

So, if you are not tracking your inbound phone calls you would not know that what is making your phone call ring and you would not know your customer better to persuade them to buying your product.

Inbound call tracking is the only way of getting a deeper insight into your phone calls and online or offline channels.

What is Call Analytics?

In this modern era everyone has got a smartphone with them and there is hardly anyone that doesn’t own one. So, because of this fact advertisers and marketers decided to take full advantage of that. As they saw that a majority of people were involved in communication through smartphones, they decided to change their way of connecting to their potential customer. In doing so, inbound calls became the major source of connection.

What happened was that marketers re introduced pay per call in the form of pay per click using a click to call action button on their website. The website visitors who wanted to reach their business or services were able to easily communicate with them by just clicking on that button. They used DNI technology for that and click to call became the next big thing in the marketing industry. However, pay per call still has more conversion rate than click per call.

Earlier marketers or advertisers struggled with their budgets of marketing campaigns etc. and they had multiple channels to advertise and market but there was no means of call tracking and analytics and they were losing a big chunk of important information. Marketers did know the overall progress by looking at the revenue but they wouldn’t know which of their channel is generating them the most amounts of inbound calls. So for this purpose they decide to use some call analytics and tracking of these inbound calls.

This made them aware of many things like, what is their most inbound call or conversion generating channel, how their campaigns are doing, what is going on in the conversation and other things like that. The main purpose was to make the experience of customers pleasant and to get a hold of everything which includes: marketing, budget, campaigns, etc.

What do you know of Call Analytics?

Most people often mistake it with just a count of inbound calls that your campaigns is generating. It is so much more than that. The level of attribution you may get from the call analytics is that of digital marketing level. Also, they provide you with a lot of important and valuable insights that you can use. This deep set of information helps you understand your customer’s demands, their reason to call and whether or not they like your services. A good call analytics may help you even optimize the whole caller journey. A customer’s journey from online web search to offline phone call is very important so you have to make sure that everything is perfect in between. For this purpose marketers are using call analytics more and more. Certain pay per call networks are responsible for providing their clients with call analytics and other tools to help them maximize their marketing and optimize their ROI and customer’s experience.

Call Analytics includes an insight into:

  1. Demographics

it lets you have thorough information regarding your caller’s demographic which would help you know your audience well so that you can make an informed marketing and advertising efforts. This includes caller’s age, location, name, gender, etc. Audience would appreciate more if you advertise accordingly and also, you would get more responses.

    2. History

Basically a part of call analytics is call tracking and through that you get to know the entire path or journey of your customer from online to offline interaction. For example: the kind of pages they visited before they call, what offers they looked into and also the record of any previous phone call they might have made to your business. This in turn helps to measure the ROI much more efficiently and you can choose to spend on whichever campaign that is generating more inbound calls the most.

     3. Conversation Intelligence

This lets you have all the basic outline that happened which caused conversion. This helps you build a strong understanding of your customer and the reason of their conversion. Many call analytics platform provide with call analytics that lets you scan through each call for keywords. This helps in bid for keyword and targeting as well.

Features of Call Analytics

Call Attribution: call analytics is known to capture all the basic attribution pointers like: source of marketing or channel, campaigns, most paid search keyword, landing pages, caller IDs, etc.

Reporting Real-time: another feature of call analytics is that it lets you have a look at your customer’s demographics, their time and date of call, the duration of the call, caller profiles, etc.

Keywords: it captures keyword using voice analytics. What happens is when a keyword and phrase is said on an inbound call that converts it captures it and so you are able to track the result of the call and what happened after the call, etc.

Assistance: call analytics serves as a great assistant to your sales agent because of the call recording feature and other features like when they get the information of caller right in front of them on screen.

IVR: IVR or interactive Voice Response is an advanced tool of call analytics and helps in filtering, routing, etc. of the call. It also helps in increasing the caller experience which is the main purpose as well.

Integration: you can also integrate your call analytics with other tools and technology and your CRM or marketing automation solutions, etc.

The thing with call analytics is that make sure you get the right one because if you don’t it then you will have a great deal of loss. Not using a call analytics tool is not something you can afford in today’s modern and forward world because if you do you will miss out on a lot. So, keep your fear of not knowing anything aside and visit PayPerCallNetworks.com for good assistance and they will let you get connected with the best pay per call networks that provides some of the best and leading call analytics tool.